There are 5 categories of people in DXN, namely
1. Consumers : who buy products for their health benefit or just like the products. They go to the DXN sale office without referral, walk in customers (seldom) or buy products with the reference of DXN members or the members give the products to the consumers (most common).
2. Consumers/Members : Consumer who become a member, buy the products for their health reasons and get them in discount and also get some bonus at the end of the month, provided they do purchase the required monthly PV for earning the bonus.
3. Consumers/Members/Distributors: When a members start getting the health benefit and see some money flowing in monthly, they start sharing the products and the extra income to people they know.
4. Business Builders: When the distributors becomes a business builder, that is the time s/he becomes serious with business and considers & sees DXN as a business, Puts in time, effort, energy and money to learn and share with many. These members are usually a Star Ruby and Star Diamond. But if they face many rejections and their bonus do not increase then they fall into the 3rd or 2nd category and sometime they completely die off. In other word they quit
5. LEADERS: The last category grow from business builder to become leaders and are there to STAY because from secondary source of income, they start earning as good as their main income and much more. The leaders are made by another upline leader and they are difficult to find as lots of hours are being spent to groom them into that category. If you manage to find one good leader per year and you build them to earn a sustainable income, your residual income is almost guaranteed.
Leaders do their business on their own. They enjoy what they do; they are passionate and love their people, product and the company. They are good speakers & motivators and lead the group from the front. The leaders attain success and ensure others succeed in their business. The percentage of leaders is few but they are the torch bearers of DXN. In DXN or any MLM companies, business revolves around leaders. Bottom line, become a good leaders and make more leaders in your team to make DXN strong and get your financial freedom.
Note: Do not expect from category 1, 2 & 3 people to do business, they are there because of the benefit of the products. But if you work hard on them, you can convert them to either business builders or leaders but this takes time.
So, we start with the consumers and then build them up into leaders. What is the average ratio of converting consumers into leaders.
ReplyDeleteFrom your experience, out of 100 people, how many will be consumers and what percentage will convert into leaders if we work on them?